I know I just scared half of the older gay males, but don’t worry, and that was not a misprint. I am not talking about the fresh-faced, smooth, young, gay male sub-set of 18-24 year olds, commonly referred to as “Twinks,” I was alluding to the fading presence of gays with, “Two Incomes, No Kids,” (TINKs). Our straight friends often refer to themselves and us gays as DINKS, (Double Incomes, No Kids). One of my best friends and his partner, are the latest to take the leap and adopt a real, live, infant, in addition to the family pets that have been our children for so, so long.
In this cultural renaissance, where we are able to live a little more out and proud these days, and indeed with gay marriage being the law of the land in over half of our country now, more and more gay couples are adopting and creating children in record numbers. Same sex adoptions have more than doubled, in just 10 years time. Where before we would be saving our money for the gay pride celebration in Amsterdam, or the White Party Weekend in Palm Springs, we are now counting our pennies for pre-school waiting lists and family health insurance premiums.
For years, what little research and sampling that has been done, has shown that gay male couples, usually make about 41% more than the national average income of couples. This has created a much bigger pocket of disposable income in years past, and it is still true to a large degree today, although with more gay couples with children, it’s not quite as disposable as it once was. This is a big reason why you are seeing more and more major corporations marketing to the LGBT community now. It’s not about the marketing of equality as much as it is about our gay community spending more and more money on the things that “traditional” families have been spending money on for ages.
Unfortunately, the flip side of this shows our lesbian community has not been able to take advantage of the double incomes as much as our gay males have. Not only have our sisters had to fight for equality in their relationships, they have also had to spread their resources to fight the unfair wages paid to male counterparts across the board. Most women, gay or straight, still usually earn about 70 cents to the dollar that men make. Combine this with the fact that a lot of lesbian couples have more children than gay male couples; the cards can definitely be stacked against them. Looking at the current marketing campaigns for same sex couples that have been increasing lately, it is noticeable that it is mostly male couples being advertised to. The stereotype of the two male income buying power is still present.
I want to congratulate my best friend on his new adorable baby girl. I know that he and his partner are going to make excellent parents, and I look forward to being Uncle Scotty. The new debate in their family is now to decide if they are going to “OINK,” (be a One Income, New Kid), family and have one of them stay home with the little one. Okay, I may have made that acronym up, but the debate is still the same. I hope they can remain the same power gay couple I have always known them to be, but if not, who cares, they have more important things to spend their money on now. They are going to be the best daddy’s I know, and let Uncle Scott spoil her rotten with his currently disposable income, I have always wanted an Easy Bake Oven!…………..S